2023 Mid-Year Review
WWe are bringing the heat this summer. Only halfway through the year and only good things to report. Here are a few of our favorite highlights:
MUSE named 305 Worldwide Best Small Agency of the Year. WWe've won a few more prestigious awards and judged a lot of award shows. New WWork for Blue Triton Brands, Peloton, GoGo Squeez, UnitedHealth Care and more. WWe welcomed a new Executive Creative Director. WWe topped Apple's podcast charts and have also taken the hot seat as podcast guests. WWe were on the main stage of the hottest new industry event of the year. WWe made headlines for breaking the mother of all campaigns.
LEADING THE LEADERS
"As executive vice president, managing partner, and executive creative director at 305 Worldwide, Roberto Alcazar helped the creative agency more than double its year-over-year billings in 2022. He led the “Your Way is the Fine Way” campaign for Corona Extra, which was recognized at the Campaign US BIG Awards. Alcazar also spearheaded the “Squeez Out Their Best” campaign for GoGo Squeez, which won a Gold Telly award in 2022. Alcazar also serves as a board member for Corazón Latino, a national nonprofit that encourages collaboration and connection among people, animals, and the environment."
"As executive vice president, managing partner, and executive creative director at 305 Worldwide, Roberto Alcazar helped the creative agency more than double its year-over-year billings in 2022. He led the “Your Way is the Fine Way” campaign for Corona Extra, which was recognized at the Campaign US BIG Awards. Alcazar also spearheaded the “Squeez Out Their Best” campaign for GoGo Squeez, which won a Gold Telly award in 2022. Alcazar also serves as a board member for Corazón Latino, a national nonprofit that encourages collaboration and connection among people, animals, and the environment."
BUILDING A BRAND BEYOND THE ICON
"Marketing masterminds, Krystal Hauserman, CMO of Paris Hilton's 11:11 Media and Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of Pitbull's 305 Worldwide discuss the importance of building a brand for innovators and icons, that go beyond their personality."
"Marketing masterminds, Krystal Hauserman, CMO of Paris Hilton's 11:11 Media and Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of Pitbull's 305 Worldwide discuss the importance of building a brand for innovators and icons, that go beyond their personality."
CREATIVITY, CULTURE & THE FUTURE OF ADVERTISING
Roberto Alcazar was invited as a guest on EMA's Podcast hosted by Kevin Lee, with a riveting conversation on creativity, culture & the future of advertising. “The moment your brand becomes a commodity, it’s done. Because a commodity will always get replaced by a new Shiny thing.”
Roberto Alcazar was invited as a guest on EMA's Podcast hosted by Kevin Lee, with a riveting conversation on creativity, culture & the future of advertising. “The moment your brand becomes a commodity, it’s done. Because a commodity will always get replaced by a new Shiny thing.”
THE CULTURE ALWAYS COMES FIRST
"...the opportunity of starting a creative agency in the United States that would serve the general market, which is multicultural. We got moving and got to work with the idea that the culture comes first; it’s what we involve in everything. From there we begin and end any project."
"...the opportunity of starting a creative agency in the United States that would serve the general market, which is multicultural. We got moving and got to work with the idea that the culture comes first; it’s what we involve in everything. From there we begin and end any project."
