WWe are a full-service creative agency, powered by Horizon Media, the largest media agency in the US (Ad Age 2021). Our story began with the creative ingenuity of Bill Koenigsberg, President, CEO and Founder of Horizon Media and the global cultural icon, Armando Christian Pérez, AKA Pitbull. |
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WWe believe that culture and creativity are the ever-changing forces that authentically define who we are, what we think and how we feel.
So we create to connect, and we connect through culture.
And the result... Brand Growth for our partners, and Brand Love for their consumers.
Roberto Alcazar
EVP, Managing Partner Roberto’s career in advertising spans over 20 years, working in Latin America, and the U.S. for top advertising agencies such as FCB, Saatchi & Saatchi, Grey Global, and IPG’s Mediabrands. Recognition for his creative work includes Clio, Addys, New York Festival, and Advertising Age Creative Award among others. In 2015, The Smithsonian’s National Museum of American History added his work for The Ad Council to its permanent collection of Hispanic advertising in the U.S. |
Leena Danan
SVP, Managing Director, New Biz & Marketing A true believer in the power of Horizon, Leena spent 14 years at the agency, with stints across Brand Strategy, New Biz, Marketing & Press before joining 305WW. Leena has been recognized in the industry's most recognized week- being named to the inaugural class of Future is Female award recipients at Advertising Week, and also named Who’s Who in America in 2023. Leena earned her M.S. in Strategic Communications from Columbia University and serves as a member of CHIEF. |
Marta DeAguiar
SVP, Group Client Service Leader Marta brings over 20 years of progressive agency experience in strategic development and creative execution of integrated media to shelf marketing programs for Global, General Market and Hispanic Market business models. Marta has led multiple iconic brands across the industry including Estée Lauder, Marco's Pizza, SC Johnson, and McDonald's, amongst others. |
Alejandra Rubio
SVP, Head of Strategy For over a decade, Alejandra has uncovered and leveraged key consumer research, insights, data, and analytics to craft and execute successful brand strategies within consumer packaged goods, financial service and entertainment industries and beyond. She brings a passion for understanding what makes people tick which has led to prestigious, award-winning work for Fortune 500 clients including Tide, MillerCoors, Pampers, Netflix, Disney, Kraft Heinz, Western Union and Blue Cross Blue Shield. |