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2023 YEAR IN REVIEW: 
​The Double Down
WWE'LL HAVE ONE AOY, PLEASE... 
WWe kicked off the year with what was at the time, our biggest win to date,
Best Small Agency of the Year. 

WWE LED THE INDUSTRY IN THOUGHT & IN ACTION:
WWe are incredibly proud that in 2023, our fearless leader Roberto Alcazar,
was named to both Adweek50 and to Crain's Notable Leaders in Advertising.
Roberto was also asked to be a guest editor in Ad Age's Hispanic Heritage Month.
Most recently, our perspective, "Culture and Race Need a Conscious Uncoupling"
led the industry headlines.

WWE'RE ON THE MAIN STAGE LIKE A MOTHER:
WWe've won a few more prestigious awards and judged a lot of award shows.
Roberto took the main stage of the hottest new industry event of the year,
POSSIBLE 2023, discussing how to "Build a Brand Beyond the Icon".
We also partnered with Horizon in breaking the mother of all campaigns.

WWE'RE GROWING THE AGENCY:
WWe integrated Wordsworth + Booth, an Audio affiliate agency of Horizon Media, into 305 Worldwide.
The expanded service offering including Audio Advertising, Podcasts, Audio Branding
and Voice Apps were a seamless fit within 305 Worldwide's full-service offering.
WWe also welcomed Nicky Lorenzo, our new SVP, Executive Creative Director,
among a host of other incredible talent. Nicky then went on
​to join the ranks of 2023 Class of Adcolor Leaders.

WWE'RE DELIVERING FOR OUR CLIENT PARTNERS:
New WWork for Blue Triton Brands, Peloton, GoGo squeeZ, UnitedHealthcare and more.
Recent campaigns bringing home Platinum, Gold and Silver, across clients, across categories. 
​WWe've topped Apple's podcast charts and have also taken the hot seat as podcast guests.

WWE'LL HAVE ONE AOY, PLEASE... ACTUALLY MAKE THAT A DOUBLE:
WWe closed the year as Best Small Agency of the Year, AGAIN!
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SQUEEZING OUT CREATIVE EXCELLENCE
Guest editor Alejandro Clabiorne turns the spotlight to Roberto Alcazar, executive VP and managing partner at 305 Worldwide, who writes about the creative agency’s “culture-first” approach.
AD AGE
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​SOUND ON
2023 saw the integration of Wordsworth + Booth, an Audio affiliate agency of Horizon Media, into 305 Worldwide. The expanded service offering including Audio Advertising, Podcasts, Audio Branding
and Voice Apps were a seamless fit within 305 Worldwide's full-service offering.
INTEGRATION NEVER SOUNDED SO GOOD...
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CULTURE AND RACE NEED A CONSCIOUS UNCOUPLING:
We are one market.
READ MORE ON MEDIAPOST
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MATERNITY LEAVE IS NOT VACATION
"Working moms say too may colleagues see it that way"
MORE ON FASTCO
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HOUSE OF CREATIVITY
Roberto Alcazar was invited to join the esteemed panel of judges evaluating the best in-house creative work of the year. ​​
MORE ON ANA
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BUILDING A BRAND BEYOND THE ICON
"Marketing masterminds, Krystal Hauserman, CMO of Paris Hilton's 11:11 Media and Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of Pitbull's 305 Worldwide discuss the importance of building a brand for innovators and icons, that go beyond their personality." ​
POSSIBLE 2023
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INTERNATIONAL RECOGNITION
Truly embodying culture and creativity WWorldwide, Roberto Alcazar is asked to judge many international competitions, most recently for Conecta Fiction & Entertainment in Toledo, Spain
CONTENT CROSSES BORDERS
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SOCIAL SWAGGER
For the second consecutive year, we took home a Telly - this time in the Food & Beverage- Social Video Series category.
#WINNING
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BEST SMALL AGENCY OF THE YEAR (AGAIN!)
Oops, WWe did it again...
MORE ON MUSE
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LEADING THE LEADERS
"As executive vice president, managing partner, and executive creative director at 305 Worldwide, Roberto Alcazar helped the creative agency more than double its year-over-year billings in 2022. He led the “Your Way is the Fine Way” campaign for Corona Extra, which was recognized at the Campaign US BIG Awards. Alcazar also spearheaded  the “Squeez Out Their Best” campaign for GoGo Squeez, which won a Gold Telly award in 2022. Alcazar also serves as a board member for Corazón Latino, a national nonprofit that encourages collaboration and connection among people, animals, and the environment." ​
NOTABLE
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NEW WWORK
Introducing This is How We Flow for Zephyrhills and our Blue Triton Brands Partner.
THIS IS HOW WE FLOW
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A WWARM WWELCOME
With the integration of Wordsworth + Booth, we welcomed many new partners to 305 Worldwide, including Helzberg Diamonds, Fisher Investments, UnitedHealth Care and many more...
THE YEAR OF AUDIO
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MUSE AWARD WINNER
As a proud podcast partner for Munchkin, "Stroller Coaster" which ranked in the top 1% of Apple Podcasts' Kids & Parenting Category took home a MUSE in 2023.
LET'S STROLL
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ALWAYS INSPIRED, ALWAYS INSPIRING
Leena Danan, 15-year Horizon Veteran and currently 305 Worldwide's Managing Director of New Business and Marketing, was inducted into Marquis Who's Who in America and also named a CHIEF in 2023.
INSPO IS ALL AROUND US
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ALCAZAR NAMED TO ADWEEK50
"Visitors to the Smithsonian's National Museum of American History can find Roberto Alcazar's work for the Ad Council there within the permanent collection of Hispanic advertising in the U.S. Known to friends and colleagues as just Ro, Alcazar literally wears many hats, keeping two white trucker hats in his office that read “Hombre 1 (Managing Partner)” and “Hombre 2 (ECD).” He wears them to meetings at his fast-growing, Pitbull-founded small agency, 305 Worldwide, part of Horizon Media. Known this year for its award-winning Corona Extra and GoGo squeeZ campaigns, the agency doubled its billings in 2022 and expects to double them again this year. Alcazar's creative energy transcends advertising and propels other impactful projects in independent film and community advocacy. Off Madison Avenue, Alcazar keeps the creativity flowing, having produced the 2013 romantic comedy Looking for Maria Sanchez starring Lin-Manuel Miranda. He also serves on the board of the nonprofit health organization Corazón Latino."
THE ADWEEK 50
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TOP 30
In 2023, 305 Worldwide was named Top 30 New York Creative Agencies by DesignRush.
CHART TOPPER
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PRIDE IN PARTNERSHIP
Our partnership with Materne North America and our work for GoGo squeez throughout the years is our ongoing fuel for HAPPY.
FUELING HAPPY
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A NEW GENERATION OF LEADERS
Nicky Lorenzo, 305 Worldwide's Executive Creative Director, was named to the prestigious 2023 CLASS OF ADCOLOR LEADERS.
ADCOLOR 2023
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BEST SMALL AGENCY OF THE YEAR
A truly defining moment for 305 Worldwide.
CULTURE IS OUR MUSE
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CREATIVITY, CULTURE & THE FUTURE OF ADVERTISING
Roberto Alcazar was invited as a guest on EMA's Podcast hosted by Kevin Lee, with a riveting conversation on creativity, culture & the future of advertising. “The moment your brand becomes a commodity, it’s done. Because a commodity will always get replaced by a new Shiny thing.”
BEHIND THE MIC
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YOUR WAY IS THE FINE WAY
for Corona was named a BIG IDEA PUSHING CULTURE in 2022, and we have more to cheers in 2023 being awarded a GOLD MUSE.
SO MUCH TO CHEERS TO...
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"CURIOSITY IS THE BEGINNING OF CREATIVITY"
Nicky Lorenzo took the stage for the Artificial Intelligence: It's Personal panel at the Cynopsis THAT BIG TV CONFERENCE this past September.
ADMONSTERS
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WWE BROKE THE MOTHER OF ALL MEDIA AGENCY CAMPAIGNS
Breaking the internet, one campaign at a time...
#THEMOTHEROFALLTITLES
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THE CULTURE ALWAYS COMES FIRST
"...the opportunity of starting a creative agency in the United States that would serve the general market, which is multicultural. We got moving and got to work with the idea that the culture comes first; it’s what we involve in everything. From there we begin and end any project." ​
MORE ON PRODU

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